15 good Ways to Promote a Blog Post on SocialMedia

This is the best 15 Ways to Promote a Blog Post on Social-Media

Multiple studies have proven that blogging is a great way to promote a business. Here are two convincing findings:

Companies that blog have 80% more new visits

Businesses with over 200 total blog posts got 6 times more traffic than those with under 20 blog posts

There are various ways for blog posts to acquire those new visits, including:

Organic Search

Email

RSS

Referral links

Direct (and more)

An additional source of traffic is social media, and most people who write a blog post will share it on their social media channels. That’s the basic first step for promoting a blog post on social media. Some even take it another step by sharing the post multiple times on social media.

Another method is to adding sharing buttons on your individual posts encouraging readers to share the posts.

But those are the basics.

If you’re looking to get more out of your blog posts through social media promoting then the following should help. Here is a list of advanced ways to promote your blog posts on social media.

1. Mention Those Mentioned, Cited, and Included in the Post

Let’s start out with a step that is super simple when done appropriately.

There is a type of post called the ego bait post. This would be when you, say, create a list of tools for something like the 25 Top Social Media Tools For Marketers. In that post you’ll have 25 tools listed and when you share the post on social media, you’d want to mention those tools.

If you’re tweeting the post, you’ll only be able to mention about 2-4 of the tools in each tweet, but you can re-share the post to make sure to include all those mentioned.

When I do this I’ll use this format (or something similar):

25 Top Social Media Tools For Marketers (link) incl. @Tool1 @Tool2 @Tool3

But you can use this strategy with more than just list posts. If you mention a person, brand or whatever you can use this strategy.

The goal is to bring the post to the person’s attention and get them to re-share the post. What I find is they’ll often take the time to skim through your post. If it looks interesting they’ll read the part that mentions them. If that’s good they’ll read the rest and re-share the post.

NOTE: It is easy to abuse this strategy. If you take it too far, say, sharing the same post and mentioning the same person every day for two weeks you’ll get some backlash. Or if all you ever write are these types of posts, you might catch some flack.

2. Piggyback Popular Blog Posts, Pages, Tools with Your Related Blog Post

e.g. Assuming ~1mm SEO pros worldwide, sample size of 150 (what Moz uses for https://t.co/M5JTWyxful) = ~8% variance w/ 95% confidence

— Rand Fishkin (@randfish) August 17, 2015

The idea here is to find something like a blog post, tool, or something that’s become popular today and use it to help bring attention to one of your posts. One example would be taking a popular blog post that someone has written and finding a place the author shared it on social media, re-sharing it and adding your own post with the message:

@JohnSmith and I had exact opposite ideas on this topic. Here is his and here is mine. What do you think?

But you can do this with popular tools like what Rand did to promote a page above. You can do it with a post by mentioning what the tool does and then using it for your own case study in a blog post.

3. Create Charts for Posts (Whenever Possible)

Jason Day 21.4 strokes better than the field in his #PGAChamp win, rank 8 in all majors since 1983. Tiger #1 at 29.2. pic.twitter.com/5rZCOmtgBs

— Mark Broadie (@MarkBroadie) August 17, 2015

There is something about data that people love. Articles with digits in the titles are 175% more likely to be shared.

Anytime you can create posts that include stats, studies, and surveys of some kind you’re going to increase the odds of your post getting more traffic.

With social media, you can take this love of digits a step further by combining it with the power of charts or graphs.

People will leave social media to view your post, but they don’t always want to. They often would like the TL;DR version right there in their social media feed.

You can satisfy that demand by sharing a chart of data from your post right on your social channel. You could create multiple charts and share them in a series of posts. Then at the end share one final item that links to the full post.

Not everyone will click through to see the full post, but some will. The benefit is that by sharing the charts right on social media you’ll be providing more value with your profile, which will lead to more followers and more people to click through to your blog posts in the future.

4. Co-Author Posts

Can stats formulas predict PGA contenders? @MarkBroadie and I give it a shot … http://t.co/drFHT3XlBn pic.twitter.com/OrDCZJwZjY

— Bill Cooney (@PGATOUR_Cooney) August 12, 2015

There are different ways to go about this strategy. The goal, though, is to widen your reach on social media.

Let’s say you have 17,000 followers. Obviously not all will see the post every time you share it, but that’s 10,000 potential sets of eyeballs.

If you partner with someone who has another 10,000 followers, you’ll double those potential eyeballs. Yes, some will probably be crossover, but that’s the strategy.

You can co-create a post by doing all the work yourself and seeing if someone will share the credit and help you promote it. You can reach out to someone and see if they’d like to discuss an outline and you could do the writing.

Or maybe you have a pretty good following and you could find someone who is ambitious and looking for a larger audience and maybe they would be interested in co-authoring a post by doing the majority of the work in exchange for exposure to your audience.

5. Retweet Everyone That Shares Your Post

Here’s a simple one, but one that will get you some goodwill with your followers and with potential followers.

Let’s say you’ve done some of the other items on this list and you’ve built a following. Someone clicks through to read your post and they love it and share it.